We put perfume in your pocket.
Insane Perfumes started with one stubborn idea: that smelling expensive should not require spending a hundred pounds and carrying a glass bottle around all day.
Since 2022 we have blended designer-inspired eau de parfum in the UK and sold it in three honest sizes — a 5ml vial to try, a flat 20ml card to carry, and a 100ml Intense bottle for the shelf. The pocket card was the one that caught on. It went onto pharmacy and forecourt counters across the country before most people had heard the phrase "pocket perfume".
We are not a designer house and we have never pretended to be. What we are is a fragrance range that people actually finish, re-order, and hand to their mates.
Four years of getting it right.
No investors, no celebrity face, no advert in a magazine. Just a range that grew because people kept coming back for the next one.
How we actually work.
Four things worth saying plainly, because the fragrance industry rarely does.
What "designer inspired" really means
It means we blend our own eau de parfum to sit in the same scent family as a fragrance you already know, and we tell you which one inspired it. It does not mean it is that fragrance, decanted, counterfeited or rebottled. We have no association with any designer house and we do not claim one.
Eau de parfum, not body mist
Concentration is the difference between a scent that lasts and one that is gone by lunchtime. Everything we sell is blended at eau de parfum strength, and the 100ml is our Intense concentration. The 5ml vial contains exactly the same liquid as the full bottle — smaller, not weaker.
Cruelty free and vegan
Our range is not tested on animals at any stage, and contains no animal derivatives. No ambergris, no civet, no musk of animal origin.
Where you will find us
Online here, and on counters in independent pharmacies, forecourts and convenience stores across the UK. If you run one and want the range on your counter, we do trade pricing and free testers.
Find your one.
Fifty scents across men's, women's and unisex, all in the same three sizes.
Start with a fiver.
A 5ml discovery vial costs less than a coffee and a sandwich, and it is the only honest way to know whether a scent works on your skin.
Free UK delivery over £50. 30-day money-back guarantee.