Put it on your counter.
Insane Perfumes has sold through UK pharmacies, forecourts and independents since 2022. Trade pricing, counter-top stands and free testers for retailers who want a fragrance range that actually turns over.
Fragrance is a difficult category for an independent shop. Designer stock ties up hundreds of pounds per facing, sells slowly, and walks out the door when nobody is looking. Pocket perfume is the opposite: low unit cost, high margin, impulse price point, and it sits on the counter rather than behind glass.
Why shops re-order.
A 72-piece stand fits in the space of two designer boxes, and every unit on it sits at an impulse price point people will buy without thinking about it.
What you get.
Trade pricing
Wholesale pricing across the full range, with better rates as volume grows. We will send the current trade list as soon as you get in touch.
Counter-top display stands
Our 72-piece stand is the one most shops run. It holds a spread of men's, women's and unisex scents, takes up roughly a foot of counter, and comes ready to sell.
Free testers
Testers are supplied free with every stand. Fragrance sells when people can smell it, and we would rather your customers try before they buy than take a punt and bring it back.
Low starting order
You should be able to test the range on one counter without committing to a pallet. We will confirm the starting order when you get in touch — it is deliberately small.
Restock when you need it
Tell us what has sold and we will send the replacements. No rigid schedule, no minimum re-order that forces you to over-buy.
Trade questions
How do I open a trade account?
Use the contact form or email trade@insaneperfumes.com with your shop name and address. We will send the trade price list and confirm the starting order.
What margin can I expect?
Pocket perfume carries a strong retail margin at an impulse price point. Exact figures are on the trade list — get in touch and we will send it.
Do I need a licence to sell fragrance?
No special licence is needed to retail eau de parfum in the UK. Products are supplied fully labelled with ingredient listings and safety information, ready for the shelf.
Can I mix scents on one stand?
Yes. You choose the spread. Most shops start with a balance of men's, women's and unisex, then weight it towards whatever sells fastest for them.
Send us your shop name.
That is genuinely all we need to get the trade list and stand options over to you.
Or email trade@insaneperfumes.com directly.